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Appreciation / Ornament on the body

Each product has in a society a communicative level that plays an importen role in product design. The function of the ornament or jewelery on the body lies in its effect as a communicator. It communicates values and serves distinction or integration. In Western society, a shift in values are observed, which gets reflected in the ornament on the body. The conventional material value seems to become less signifikant and the intangible, socially relevant values are getting more and more important. The material jewelery stands often only representative of the actual mental or emotional value. How far can the designers affect these intangible values and imply in the product?