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Synaesthetic Product Design

Modern vehicles confront their drivers with a multitude of visual stimuli, making it harder for them to focus their attention. This thesis offers solutions, focussing on sensory channels other than the visual channel. Drawing upon synchronized visual, acoustic and haptical sensations will lead to a fast transfer of unambiguous information while offering joy of driving. This research aims to figure out if our driving experience can be optimized by a synaesthetic design approach. Based on the example of the electro maxi scooter „BMW C evolution“, the results of this research are to be tested and, if possible, realized for general use.