Nahom Rice I organic rice grown by small holders
Nahom Rice is a sustainable concept for small holders in the Northeastern Thailand. This project supports small holders in isolated villages with cooperation, organic rice growing and collaboration in fairtrade export. Nahom Rice seeks to make small holders independent of large distributors. The products consist of three different types of rice, which grow in Northeastern Thailand: Jasmin white rice, Jasmin brown rice and Jasmin black rice. The sales concept is devided into two different variants; packed rice products in a vacuum cubic-shaped packaging and unpacked rice products in rice bags. The sustainable and creative packaging is also represented in the Nahom Rice corporate design and sales concept. The design rests upon the rice pattern; colors are selected by the type of rice and displayed together with the logo.