KOKUA - A sustainable Sneaker Concept
Kokua means aid/help on Hawaiian. It refers to the sustainable concept behind the sneakers and expresses the wish for a conscious handling with our earth. The idea for the concept was to create nice sneakers with the focus on innovative ways how materials are put together. Key was to rethink the whole idea of a shoe and come up with a sustainable way to produce and wear them. All materials and elements of the shoe are part of a closed loop system where production and post consumer waste is planned into the process. In a holistic view of the product color and material take an important role when it comes to create a clear product identity. This leads to the best brand perception and enables the concept to initiate a change.