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HMCM | MCMH - Reflecting the contemporary

Musems of contemporary art are permanently shifting institutions. They create a projection surface for current social changes. The project elaborates a visual language for a currently planned museum. The corporate identity is based on the idea of the continuously shifting contemporary art. The mirror, as the central design element, symbolizes the ongoing transformations within the museum. The art, the architecture and the visitor are merged into a constantly varying visual appearance. Due to the combination of static and dynamic components the corporate identity is able to simultaneously communicate current tendencies and present the museum through different media in long term. The design is a bachelor thesis, which was enabled by a collaboration with the architecture office Asymptote.