We have been concerned with in what the profession of a designer is developing into, what movements in the profession have already existed, and how these repeat over and over again. What does it really mean to ask the right questions, what does it really mean to design something in its entirety and what it really means to design what is not, but should be. All this we put together in an essay, which we have supplemented with relevant and in-depth information. The design of the book aims to show the complexity of the topic and reflect that context is essential. As with design, too.