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Experience Language

„Experience Language“ explores the designer's possible future in a world, which is significantly altered by digitalization and globalization. It anticipates what could be expected by a designer, as he is incessantly ensuring relevance for individuals and corporations in a increasingly faster moving environment. The „Experience Language“-model represents an idea on how the designer could create value for companies, their stakeholders, individuals and the society, by focussing on agility, authenticity, openness and real individual needs. By this, he won't design market-ready solutions, but brand related, delightful and customized moments experience during usage.