Corporate Identity See Guitars
The main objective behind this bachelors thesis was to create a corporate identity for a small startup guitarcompany. Goal was to find a fitting design that transports elements like the companies origin, position in the market and the core of the company. The name is inspired by the Starnberger See, where the company is located. The Logo shows a wave that can be interpreted as a wave on a body of water or the waveform of an open string when playing a harmonic on the 7th fret. Besides print, a lot of attention has gone to the web and social media outlets. These are especially important for a company of this size and industry to connect with potential customers.