Corporate Identity of a jewelry brand
The founder of the young jewelry brand has established itself as a cellist for the task to visualize the beauty of music in the form of jewelry. This results in crafted necklaces and earrings reflecting and reinventing the forms and materials of classical music instruments. In preparation for market entry the brand should be clearly positioned. This included the development of all brand communication items for a recognition value to be created. The concept of identity is based on the specific process of creating a piece of jewelry and reflects music details as the product origins. The whole visualization is also in line with the theoretical discussion of current trends in the luxury goods sector.