The winery founded in 1956 by Heinz Schneider is a family business which is farmed on 11 ha of vineyard. The business is emphasises tradition as well as innovation. The focus is on Riesling which is produced dry as well as sweet. Both parents Bernd and Marion involve their sons Andreas and Christoph in the business and encourage them to experiment and contribute their ideas. This way new wines with a personal touch with personal character are created. This creativity and will to experiment should be reflected in the corporate design and help to stand out from the competitors. The design is inspired by patterns and is created with the line segments from the logo.