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Corporate Design of the Soccer Wolrd Cup 2030

2030, the sport which connects People worldwide is celebrating its birthday – the 100th jubilee of the Soccer World Cup. As an impassionate soccer player and graphic designer the subject of my work was found very easy: the corporate design of the Soccer World Cup 2030. In a first very large research stage, I had to find out where, how, when the World Cup could be realized. For this unique event, there is of course a very special Corporate Design needed. The centerpiece of it is the logo, on which all the other design elements are build on. Through this, the World Cup is identified graphically. In the design manual you can find clear guidelines, how the colours, fonts and sizes are defined to guarantee a consistent appearance. Based on that the mascot, the soccer ball and more merchandising products were created.