BMW VISION - JEWEL FOR TWO
In the perception of more and more people extremely bulky sedans with often one occupant don't meet the zeitgeist anymore. Social and demographic trends, such as childlessness and urbanization, and also steadily tightening emission regulations and rising fuel prices result in a growing relevance for automobiles in the compact class. In particular premium manufacturers are thus confronted with a new strategic challenge because on the other hand the demand for premium products and status symbols in general continues to rise ('iPhone-generation'). Following up on this background BMW VISION JEWEL FOR TWO is able to showcase how a compact car accommodating only two occupants may ultimately embody the brand values of the premium brand BMW and premium as such.