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"Alternatives" is a Supermarket-concept which claims to enable a holistic cooking experience and help to change peoples perception on food. Irrespective if one is a beginner or has mastered cooking, with "Alternatives" it's possible for everyone to cook a tasty meal for themselves or their beloved ones. Regardless of a persons financial situation, his cooking competences or his time this new service is willing to support throughout all the phases of cooking. If desired this service supports you start with the planning and shopping of the right ingredients up to the adequate preparation of your meal. It's as if the chef cook is standing right behind helping. This supermarket is willing to o offer an alternative to our conventional food industry. It's lead on the belief of social- and ecological responsibility and wants to satisfy customers through simplicity, quality and transparency.